Violife enters new category with vegan Cocospread

Vegan cheese alternative brand Violife has expanded into the sweet spread category for the first time, with the launch of its plant-based Cocospread in UK supermarkets.

In an attempt to challenge the UK sweet spread sector, Violife claims that its Cocospread contains a quarter of the sugar, half the fat, and half the calories typically found in other chocolate spread products on the market.

The vegan spread is also free-from all allergens, nuts, palm oil, preservatives, GMO and cholesterol.

Found in the chilled, free-from section, Violife says the dairy-free spread can be enjoyed on toast, crackers, pancakes and ice cream, as well as used in baking cakes, tarts, and brownies.

Simon Orchard, country manager UK and Ireland at Violife, said: “At Violife we look to innovate and push boundaries and have built on the success of our category-leading range of cheese alternative products to break into a new category – sweet spreads.

“It’s Violife’s mission to create great tasting vegan products that can be enjoyed by everyone, and we’re certain that Cocospread delivers on this. With the same creamy and indulgent taste of other spreads on the market, Cocospread has significantly less sugar, fat and calories as well as being palm oil and allergen free.”

Violife’s Cocospread was first made available in September online at specialist retailer The Vegan Kind, but is now available to purchase at Asda and Wholefoods nationwide for an RRP of £2.40.