Veg-net to explore new consumer research insights

A panel at the Veg-net 2024 event, with The Plant Base’s editor Melissa Bradshaw joining the panellist line-up, will explore new plant-based consumer insights unveiled exclusively at the event.

Veg-net has been developed to offer brands within the plant-based category the opportunity to connect with buyers from UK and European retailers, wholesalers and foodservice companies.

Taking place at the Radisson Blu London Stansted Airport, the new event will offer a range of sessions from keynote speakers sharing insights and knowledge on topics such as investment, production, retail and foodservice.

As part of the panel sessions, new exclusive research conducted by Plant Futures in partnership with Vypr will be unveiled to delegates and industry experts. The research will showcase how the sector is poised for growth and how plant-based brands can expand their appeal to consumers.

Fresh insights into consumer buyer behaviour will enable founders to hone their marketing strategies and define key target audiences, with new data on emerging consumer preferences and market potential aiming to help bolster the sector’s growth.

The morning will kick off with a keynote panel introducing the research, chaired by AJ Sharp, founder and managing director of Sharp Relations. The Plant Base’s editor, Melissa Bradshaw, will join as a panellist to discuss the research findings alongside Ben Davies, CEO at Vypr; Katie Cross, senior buyer at Ocado; and Jacob Linden, chief financial officer and head of investments at Kale United.

Kym Zielinski, insights specialist at Plant Futures, said: “We’re excited to share these new insights with the plant-based community to support brand founders and drive collaboration with retailers within this dynamic sector”.

She added: “There is so much to be excited about in plant-based right now, but it’s essential that we deepen our understanding of consumer needs and shopping behaviours to drive successful market penetration and unlock more opportunities”.