This launches “hyper-realistic” streaky bacon

Plant-based meat brand, This, has launched a streaky bacon-alternative, made using the brand’s Fat 2.0 innovation.

The high protein and low-fat streaky bacon alternative is said to be more “hyper-realistic” in taste, texture and appearance, than the brand’s existing bacon.

The streaky bacon has three patent applications, combining the brand’s plant-based fat, Fat 2.0, made with olive oil, with its pea- and soy-protein-based meat, resulting in a smoky, meaty bacon alternative.

Fat 2.0 has the ability to hold its shape and remain succulent when faced with high heat, and like animal fat, it can even turn crispy and brown. It has 89% less saturated fat than animal fat, resulting in the streaky bacon having only 17 calories per rasher, providing a good source of fibre fortified with vitamin B12 and iron.

Andy Shovel, co-founder of This, said: “It’s taken two years of cutting-edge research and development to launch this. Not to mention the 1000s of taste tests […] We couldn’t be happier with where we’ve landed. Our new streaky rashers can easily trick a meat-eater into thinking they’re pork bacon. They’re awesome.”

The streaky bacon rashers will be available to buy in retailers nationwide from January 2023.