The Healing Company acquires plant-based brand Your Super

The Healing Company (HLCO) has announced its acquisition of plant-based superfoods brand, Your Super.

In addition, HLCO has closed a $150 million credit facility from i80 Group, that it says will support further acquisitions.

Your Super offers plant-based superfood and protein mixes and is said to have sold more than 5 million products across the US and Europe. Previous investors in the brand include PepsiCo and Beyond Meat backer, PowerPlant Partners. 

Co-founded by former supplements entrepreneur, Anabel Oelmann, and ex Jet.com and Equinox Media president, Simon Belsham, The Healing Company launched earlier this year and is building a community of “integrated healing brands”.

Belsham, who is also the company’s CEO, said: “Your Super is the perfect first acquisition for The Healing Company. With great founders, a powerful brand, robust margins and a fantastic product portfolio in a large and growing sector, Your Super couldn’t be better positioned to succeed in this challenging economy.”

The acquisition was financed through a combination of cash and HLCO equity.

Deepak Chopra, chief scientific advisor of The Healing Company, said: “Food is medicine, and we now know definitively that plant-based nutrition has immense healing potential as it combats inflammation, which causes more than 80% of chronic disease”.

Chopra added: “Your Super has developed clean, plant-based, superfood mixes that help more people benefit from the healing power of plants, and we’re excited to help increase access to their products through this acquisition”.

Marc Helwani, founder and CIO of i80 Group, commented: “The Healing Company’s targeted acquisition strategy is highly attractive in the currently challenged economic environment as we’ve seen declining asset prices this year, and we expect them to fall further. The Healing Company’s experienced and visionary team is perfectly positioned to capitalise on this, and we’re proud to partner with them on this venture.”