The Curators launches veggie puffs range

UK meat snacks brand, The Curators, has entered into the plant-based category with the launch of a new line of high protein veggie puffs.

The range is available in three flavours: cheese, salt & vinegar and sriracha. The veggie puffs are made from peas and contain 10g of protein per pack.

The brand said that the new plant-based snack contains significantly fewer carbs and fat than a standard packet of crisps.

The Curators co-founder Max Rees said: “In a world of carb-heavy savoury snacks that deliver little functional benefit, we are proud to have developed a clever plant-based product for everyday crisp lovers with over five times the amount of protein as comparable ‘better for
you’ snacks…”

He continued: “…it feels like a great time to bring some genuine innovation to the crisps fixture as we seek to lead the development of a fast-emerging functional snacks category and provide consumers with a tasty savoury alternative to protein bars”.

“We have seen a growing emergence of ‘better-for-you’ and protein-led products in the UK across multiple categories, but believe we are in a unique place to bring this positioning to savoury snacks and add strong incremental value to the grab-and-go offering.”