Over The Moo adds chocolate flavour to ice cream bites range

Plant-based ice cream brand Over The Moo has added a new chocolate flavour to its range of bite-sized frozen treats in the UK.

The brand, which initially launched in Australia offering dairy-free ice cream in tub format, announced the launch of its new mini bites range in the UK last year. Its UK business has been established as a result of a collaboration between the company’s Australian founder, Alexander Houseman, and British entrepreneur Simon Goodman.

Its new addition to the range of ‘mini bites’ offers an on-the-go interpretation of Over The Moo’s top-selling Australian tub flavour, ‘Choc Choc Who’s There’. According to the brand, its ice cream is made with sustainably sourced coconuts from trusted sources in Indonesia and the Philippines.

Over The Moo UK founder Goodman revealed that the brand has worked to improve its range based on consumer feedback suggestions over the winter months.

He commented: “Significant moves include extended melting times in tandem with an altogether more decadent chocolate crackling when you take a bite, because we needed a satisfying sound that better reflected the indulgent qualities of the enrobing chocolate we favour”.

Each mini bite contains only 30kcal. The pouches cost £3.99 and the chocolate flavour will launch on 24 June.