Laird Superfood launches plant-based protein creamer

Plant-based superfood firm Laird Superfood has launched a new protein creamer in the US.

The powder, which has 12g of protein per serving, blends into coffee or tea, providing a nutritional and energy boost derived from a proprietary mix of pea, hemp and pumpkin seed protein, alongside naturally occurring MCTs from coconut and the brand’s performance mushroom blend.

Jason Vieth, CEO of Laird Superfood, said: “Laird Superfood is excited to be the first-to-market with a plant-based protein coffee creamer that’s made from only clean ingredients that consumers can recognise by name”.

“After years of development, we are proud to be launching a protein creamer that is smooth, creamy and delicious. And with 12g of protein in every serving, our new protein creamer introduces an entirely new wellness benefit into our coffee portfolio.”

This latest launch follows Laird’s introduction of its Antioxidant Daily Reds supplement drink for muscle recovery in November last year.

Laird Superfood Protein Creamer Sweet & Creamy, debuting in the brand’s top-selling flavour, is currently available for $20 on the brand’s website, with availability on Amazon at a later date.