Just Egg launches plant-based breakfast burritos in the frozen food aisle

Just Egg is making moves in the frozen food market with the introduction of its latest innovation: Just Egg Breakfast Burritos.

Traditional frozen breakfast burritos often fall short in texture and flavour, but Just Egg says its handcrafted, premium-quality offerings aim to change this.

Each burrito is filled with fluffy bites of Just Egg, vegetables and chef-crafted seasonings, promising a satisfying breakfast experience in under three minutes.

Packed with over 10g of plant-based protein per serving and entirely free from cholesterol and dairy, they cater to consumers seeking convenient, health-conscious options.

Just Egg Breakfast Burritos come in multiple flavours – from the spicy ‘Southwest’ variety, which features rice, beans, poblano peppers and smoky chipotle sauce, to the veggie-packed ‘Skillet’ option with roasted potatoes, broccoli, mushrooms and dill. 

Available initially at Giant stores across Pennsylvania, Delaware, Maryland, Virginia and West Virginia, the breakfast burritos will soon be hitting nationwide shelves at Whole Foods Market in July 2024.