Ferrero to launch plant-based Nutella

Global chocolate giant Ferrero has revealed plans to launch a plant-based version of its iconic Nutella spread this year.

The famous chocolate hazelnut spread product is loved by consumers around the world, but those following a vegan or dairy-free diet have had to find alternative brands to satisfy their sweet tooth due to the classic recipe’s inclusion of milk.

Now, Ferrero has sparked excitement within the category by confirming that it is preparing to launch its first plant-based Nutella product in several European countries later in 2024.

A spokesperson for Ferrero told The Plant Base: “At Ferrero we are always scouting and exploring new categories and emerging food trends”.

“This further addition to the Nutella family will deliver the same unmistakable experience replacing milk with vegetal ingredients, offering a delicious new choice able to welcome even more people into the brand.”

While Ferrero’s spokesperson did not disclose details about the specifics of the launch and the new recipe’s ingredients at this stage, it confirmed that the roll-out would begin in Autumn this year, with further details to follow at a later date.