Abby’s Better raises $1m in seed round

US-based nut butter and snack brand Abby’s Better has raised $1 million in a seed round, ahead of a Series A funding launch, with investments from professional basketball player Kevin Love and supermodel Kate Bock.

Established in 2015, the female-owned, family-operated clean label brand is aimed at creating healthier snacks that are gluten-free, peanut-free, paleo and plant-based. Meanwhile, its nut butters and snack bites contain five or fewer ingredients and are sweetened with fruits or honey. 

Abby’s Better will use the funds to build brand awareness and scale its national distribution. 

“I started Abby’s Better when I was 15 years old because I noticed the lack in variety of nut butter and healthy snack options that were both flavourful and nutritious,” founder and CEO, Abby Kircher, said.

Love added: “Impressed by the company that Abby has built, and the products her team has brought to market, I’m excited to work with a food brand that leads with both taste and natural ingredients, along with Abby’s own strong entrepreneurial spirit”.

“I’ve always been passionate about clean, healthy eating and that’s why I’m an advocate for Abby’s Better products,” said Bock. “There are so many delicious products to choose from, but the Coffee Almond Butter is my absolute favourite.”

Abby’s Better can be found in grocery and big box stores throughout US states, including North Carolina, South Carolina, Tennessee, Georgia, Florida, Virginia, Indiana, Ohio, Pennsylvania, New York and Massachusetts.