Nestlé’s Sweet Earth brand unveils Vegan Jumbo Hot Dogs

Nestlé-owned Sweet Earth Foods has expanded its portfolio with the introduction of Vegan Jumbo Hot Dogs.

Made using a pea and potato protein base, the new offering is said to deliver “an authentic hot dog experience” and can be grilled or cooked in a skillet. Sweet Earth also claims that its Vegan Jumbo Hot Dogs are 23% bigger than top competitors’ products.

The brand has also reformulated its Awesome Burger, which will now feature a mix of hemp and protein from fava beans, in addition to pea protein.

The use of these proteins aims to deliver a beefier texture and “more authentic burger experience”.

“Our relentless approach to innovation allows us to offer consumers tasty, nutrient-diverse protein options they can feel good about incorporating into their diets,” said Sara Wheeler, Sweet Earth Foods general manager.

“With more people eager to try delicious plant-based options, we’re excited to bring an even greater variety of favourites to consumers’ backyards and kitchens this summer.”

With an SRP of $6.99, Sweet Earth Vegan Jumbo Hot Dogs are available at select Ahold grocery stores in the US, including FreshDirect, with a further roll out planned for August.  

Meanwhile, the Sweet Earth Awesome Burger 2.0 has an SRP of $5.99 and will be available nationwide this summer.

Sweet Earth Foods recently announced the launch of its first shelf-stable snacking product: plant-based jerky.